Case Studies

"As the principals of a growing craft distillery, we wear multiple hats throughout the week, working in production, sales, marketing, and distribution. Thoroughbred Spirits Group helped us with all of these and more. While we were an established company when we met, our work with Thoroughbred helped us adapt and grow to the next level."

“The finest person I know in the spirits business is Scott Schiller. Without his guidance, wisdom, partnership and integrity we would not be where we are. Look no further than Thoroughbred if you have ambitions in the spirits space - integrity, knowledge, passion - in that order.”

"Hiring Scott and the TBSG team was one of the best decisions we made. They helped set the foundation of our business up for success by providing critical financial advice and offering us and our investors confidence and expertise. Honestly, we don’t make a major decision involving finances or business strategy without running it by the team at TBSG."

“We started working with Thoroughbred at the very beginning with both the strategic and financial plan development. We have continued throughout the whole development of the distillery including equipment design, product development, packaging, sales and marketing plans, etc. At every stage, the team has provided first-class advice in a timely manner. We could not have done this project without them.”

“Scott Schiller and Thoroughbred Spirits Group are great! They have been fantastic to work with, have provided us excellent advice, haven’t steered us wrong, and our branding is gorgeous! We LOVE our labels! We have been truly blessed to have the opportunity to hire Scott and Thoroughbred to advise us on our Distilled Spirits Adventure!”

“Few people in the craft spirits industry are better suited to guide a young brand than Scott and his team. Sonoma Distilling Company has been working closely with Thoroughbred for the last couple of years and there is no question that we are better off, because of it.”

“TBSG have been our expert, project manager, idea generator, executioner, and friend from commencement. TBSG has brought a level of professionalism and industry knowledge that has absolutely integral to our project.”

“Thoroughbred Spirits Group has been an invaluable partner in helping us grow our company from start-up mode, to becoming a regional player in the spirits industry. Through their analysis of our strengths and weaknesses, we have been able to improve ourselves and strengthen our brand. The team couldn’t be nicer or more knowledgeable and professional, and we feel we have real partners in achieving our success.”

“We are sooooo lucky to have met Scott and the Thoroughbred Spirits team. We began this journey of wanting to get into craft spirits as motivated people but needing to learn the business. Thoroughbred has been superb in every aspect of getting us going. When we have questions, we can always get an answer we can trust. Thoroughbred Spirits Group has saved us way more than the consulting fees. We recommend them without hesitation.”

"One of the best decisions we made when deciding to enter the spirits arena, was to partner with thoroughbred spirits. From forecasting models, mash and formula developments, to brand creation, vendor procurement, logistics, and more, the incredible team at thoroughbred spirits brought a deep level of expertise and creativity to the table. In addition, Thoroughbred Spirits offered honest critique, flexibility, and a never-ending drive which contributed greatly to our success. After three years, we continue to partner with Thoroughbred and value our professional and personal relationship with the thoroughbred spirits team."

“I am positive our brand would not be as appealing and in tune with my long-term vision without them. Consummate professionals who always pick up the phone, quick to respond to email, and always have your back. There are very few businesses out there I’d proudly put my name behind, but this is one.”

“Hornbrook would not be where it is today without the help of Thoroughbred Spirits Group. The team listened, understood our vision, and worked with us hand-in-hand to make it a reality. They created detailed financial models, stunning package designs, and provided access to a global network of best-in-class vendors. Thoroughbred’s decades of experience in every facet of the spirits industry have been an invaluable resource to our company.”