From brewing to Spirits

Overview

Serial entrepreneurs and brewery owners Neil and Evan wanted to take the leap from brewing beer to distilling spirits and found an incredible historic property in Calgary, Alberta, to serve as the home for this new venture. Along with partner, master brewer and distiller Bryce, they quickly realized that his brewing knowledge would only take them so far in the spirits industry. Therefore, they brought in Thoroughbred to fill in the gaps and trusted us to provide the expertise needed for True Wild Distilling to succeed.

Challenges

• No spirits experience

Results

• 3 unique brands
• First-class distillery experience

Thoroughbred made a Go/No-Go decision with Financial Modeling, and when it was a “Go,” they supported the team with engineering for one of the finest distilleries in Canada and brand development for three completely unique brands. True Wild Distilling as a whole is a fascinating blend of art and commercial coming together, built with a vision of giving the people of Alberta something new to be proud of—and they have delivered on that vision. Heralded as a gem in the province, True Wild Distilling offers a truly first-class experience in their distillery and their spirits.