Your Partner in the Spirits Industry

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What we do

Thoroughbred is dedicated entirely to helping new and established spirit companies flourish. We work hand-in-hand with entrepreneurs and leadership teams in building distilleries and brands entirely from the ground up and revamp established companies for growth or acquisition.

OUR ETHOS

1.

Our Business Philosophy

Professionalism & Grace:

Doing business the right way, with good people, in good faith

2.

Our Purpose

Growth & Achievement:

To be crucial contributors to an individual’s and an organization’s success

3.

Our Focus

Spirits Only:

We offer expert knowledge in every facet of the spirits industry

Expertise

Go/No-go decision process
Strategic planning
Packaging design
Distillery Engineering
Master Distiller Services
Route-to-market
Valuation and Investment Presentations

Our Clients

Case Studies

St. George Spirits logo
St. George Spirits Logo
"Anyone thinking about either entering into or growing in the distilled spirits category can benefit from the expertise that Thoroughbred Spirits Group brings to the picture. They’ve helped us grow into a real business."
LANCE WINTERS
Owner/Master Distiller, St. George Spirits
View case study
FEW Spirits logo
FEW Spirits Logo
"As the principals of a growing craft distillery, we wear multiple hats throughout the week, working in production, sales, marketing, and distribution. Thoroughbred Spirits Group helped us with all of these and more. While we were an established company when we met, our work with Thoroughbred helped us adapt and grow to the next level."
TODD PAUL
Owner, F.E.W. Spirits
View case study
O'Shaughnessy Distilling Company logo
O'Shaughnessy Distilling Company Logo
"The finest person I know in the spirits business is Scott Schiller. Without his guidance, wisdom, partnership and integrity we would not be where we are. Look no further than Thoroughbred if you have ambitions in the spirits space - integrity, knowledge, passion - in that order."
MICHAEL O’SHAUGHNESSY
O'Shaughnessy Distilling Co.
View case study

Testimonials

Joyce Nethery - Founder

Jeptha Creed Distillery

“Scott Schiller and Thoroughbred Spirits Group are great! They have been fantastic to work with, have provided us excellent advice, haven’t steered us wrong, and our branding is gorgeous! We LOVE our labels! We have been truly blessed to have the opportunity to hire Scott and Thoroughbred to advise us on our Distilled Spirits Adventure!”

Sean Watterson

Burnt Church Distillery

"One of the best decisions we made when deciding to enter the spirits arena, was to partner with thoroughbred spirits. From forecasting models, mash and formula developments, to brand creation, vendor procurement, logistics, and more, the incredible team at thoroughbred spirits brought a deep level of expertise and creativity to the table. In addition, Thoroughbred Spirits offered honest critique, flexibility, and a never-ending drive which contributed greatly to our success. After three years, we continue to partner with Thoroughbred and value our professional and personal relationship with the thoroughbred spirits team."

Greg Berti - Vice-President,

Wayne Gretzky Winery and Distillery

“We started working with Thoroughbred at the very beginning with both the strategic and financial plan development. We have continued throughout the whole development of the distillery including equipment design, product development, packaging, sales and marketing plans, etc. At every stage, the team has provided first-class advice in a timely manner. We could not have done this project without them.”

Lance Winters

Owner/Master Distiller, St. George Spirits

"Anyone thinking about either entering into or growing in the distilled spirits category can benefit from the expertise that Thoroughbred Spirits Group brings to the picture. They’ve helped us grow into a real business."

Pia Carusone

Founder, Republic Restoratives Distillery

"Hiring Scott and the TBSG team was one of the best decisions we made. They helped set the foundation of our business up for success by providing critical financial advice and offering us and our investors confidence and expertise. Honestly, we don’t make a major decision involving finances or business strategy without running it by the team at TBSG."

Todd Paul

Owner, F.E.W. Spirits

"As the principals of a growing craft distillery, we wear multiple hats throughout the week, working in production, sales, marketing, and distribution. Thoroughbred Spirits Group helped us with all of these and more. While we were an established company when we met, our work with Thoroughbred helped us adapt and grow to the next level."

Michael O’Shaughnessy

O’SHAUGHNESSY DISTILLING CO.

“The finest person I know in the spirits business is Scott Schiller. Without his guidance, wisdom, partnership and integrity we would not be where we are. Look no further than Thoroughbred if you have ambitions in the spirits space - integrity, knowledge, passion - in that order.”

Adam Spiegel, Owner / Whiskeymaker

Sonoma Distilling

“Few people in the craft spirits industry are better suited to guide a young brand than Scott and his team. Sonoma Distilling Company has been working closely with Thoroughbred for the last couple of years and there is no question that we are better off, because of it.”

Marty Goulet - Owner

Cantilever Distillery Co.

“TBSG have been our expert, project manager, idea generator, executioner, and friend from commencement. TBSG has brought a level of professionalism and industry knowledge that has absolutely integral to our project.”

Sandy Wood - CEO / Co-founder

One Eight Distilling – District Made

“The Thoroughbred team brought a diverse and accomplished range of skills to the table and have really elevated our game. Not to mention they are a class-act and a pleasure to work with.”

Scott Harris - Founder

Catoctin Creek

“Thoroughbred Spirits Group has been an invaluable partner in helping us grow our company from start-up mode, to becoming a regional player in the spirits industry. Through their analysis of our strengths and weaknesses, we have been able to improve ourselves and strengthen our brand. The team couldn’t be nicer or more knowledgeable and professional, and we feel we have real partners in achieving our success.”

Kevin Keck - President

JJ Pfister Distilling Company

“We are sooooo lucky to have met Scott and the Thoroughbred Spirits team. We began this journey of wanting to get into craft spirits as motivated people but needing to learn the business. Thoroughbred has been superb in every aspect of getting us going. When we have questions, we can always get an answer we can trust. Thoroughbred Spirits Group has saved us way more than the consulting fees. We recommend them without hesitation.”

Seth Watson

Distillery of Modern Art

“I am positive our brand would not be as appealing and in tune with my long-term vision without them. Consummate professionals who always pick up the phone, quick to respond to email, and always have your back. There are very few businesses out there I’d proudly put my name behind, but this is one.”

NEWSLETTER

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