Jeptha Creed Whiskey

Client

Jeptha Creed Whiskey

Shelbyville, KY

What we did

  • Portfolio Strategy
  • Brand Creation
  • Packaging Design
  • Custom Glass + Bespoke Packaging
  • Vendor Sourcing

Overview

Our team helped develop this ground-to-glass distillery from day one. The Jeptha Creed Distillery brand is built upon the foundations of family and the rich heritage of their farmland in Kentucky. Their authenticity is driven by the family’s respect for the earth. Bringing their brand to life meant representing these various aspects in everything from conception through execution. In developing their branding, naming, packaging design and point-of-sale materials, we drew from their strong foundation to create a diversified group of assets that stand out in their categories and tell the family’s story.

Of note are their labels and bottles, in particular. For the initial spirits launch of their heirloom corn vodkas, we created a bold label design with rustic touches on a towering bottle. Pushing the envelope even further for their flagship whiskies, we designed and sourced a fully custom glass bottle incorporating the great tree – a symbol representative of their values. This elaborate bottle, with its all-encompassing complex embossings, pushed the limits of what was technically viable. This was only possible through meticulous design and continual collaboration with glass manufacturers. The resulting designs for this brand serve as proof of what can happen when you think beyond the mold.



Unique to this Brand


Fully custom glass design - intricate details seamlessly adorn the entire bottle

Made to stand out - this bottle was designed to stand tall, much like a tree itself, amongst other bourbons

Premium labeling - to fit the high standard set by the glass, the label, too, is of premium quality featuring thick, textured paper stock with a variety of thoughtful print finishes including foil, varnish, and embossing

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