This little brand went to market

In this article, the experts at Thoroughbred Spirits Group guide you through the concept of taking your brand to market, focusing on the big bad wolf: distributors. Myths are busted and common issues are tackled. The article revolves around two industry truths – that creating a truly unique combination of every variable you can control is vital to an entrepreneur’s success, and that just because you want to enter the market does not mean a distributor has to represent you – while offering encouragement that there is still great opportunity in today’s market. Entrepreneurs are also encouraged to look at their relationship with distributors and other professionals through a long-term lens, making each decision based on whether it may be the right fit in the future.