Old Dominick Whiskey

Overview

Your business only turns 150 years old once. While helping the family of Old Dominick determine the next chapter for their business, Thoroughbred first took a holistic approach to understand the passion and heritage of the new generation taking over the reins, including their legacy, as well as their commitment and love of Memphis. What developed was a distillery business paying homage to their great-grandfather’s connection to the spirits industry. As a complete business strategy was developed, as well as financial modeling, site selection, product development, contract production, and bourbon sourcing, and while their 20,000 sqft. downtown Memphis distillery was being erected, they were going to be celebrating a very important birthday. We didn’t want to miss this opportunity for the brand, as such, this product was released to honor that milestone and the family patriarch.