One Eight Distilling - District Made Spirits

Client

One Eight Distilling - District Made Spirits

Ivy City, DC

What we did

  • Portfolio Strategy
  • Packaging Refresh
  • Custom Glass + Bespoke Packaging
  • Vendor Sourcing

Overview

Tasked with rejuvenating an existing brand to incorporate a growing portfolio, we moved in a new direction entirely focused on what it meant to be “District Made”.

Pulling inspiration from its surroundings, the custom bottle and package design for District Made is a love affair with Ivy City and a tribute to D.C. as a whole. To celebrate the story of the district and bring it to life, every aspect of the bottle was customized.

As a result of the brand redesign, our client experienced increased brand awareness and acquired new market share. The brand is now set to introduce six new SKUs in addition to the five originally planned for the portfolio.

Unique to this brand

  • Custom Bottle Shape - Octagonal custom bottle representative of columns throughout D.C. and D.C. monuments
  • Custom Bottle Embossing - D.C. flag embossed on sides of bottle
  • Custom Map Design - Map of Ivy City specially-designed and blind embossed onto black label and under shrink wrap
  • Bartender-Friendly Shrink Wrap - Vertical zip tear tab on back of shrink wrap enables quick and easy removal for bartenders and reveals SKU-specific label for clear identification going forward
  • Die-Cut Reveal - Die-cut in center of front label exposes gold-lined, illustrated map of D.C. printed on inside of back label
  • Print Finishes - Label includes blind deboss, blind emboss, foil, and spot varnish finishes
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